Blog

Increased AdWords ROI: how online search improves your SEA campaigns

[vc_row][vc_column][vc_column_text]Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The…

Retail Tips

Delivering CRO and the bigger omnichannel picture

[vc_row][vc_column][vc_column_text]Being able to deliver consistency on a company’s website is imperative to successful digital strategy. Site search for one carries…

Industry Insights, Success Stories

Customer loyalty in eCommerce: how to inspire every type of customer

[vc_row][vc_column][vc_column_text]Nowadays, customers are always on – all over the world, it is possible to communicate, call up information and make…

Uncategorized

“No results” pages in the shop: 5 tips to help you sell regardless

[vc_row][vc_column][vc_column_text]When customers come up against a “no results” page, there is a high probability that they will leave the shop.…

Uncategorized

B2B shops have to be simple! 6 shop functions that every purchaser needs

[vc_row][vc_column][vc_column_text]B2B e-Commerce is growing – as proven by an expert survey of online purchasing behaviour in B2B e-Commerce conducted on…

B2B E-Commerce, Success Stories

Machine Learning: why shop tracking is so important for FACT-Finder users

[vc_row][vc_column][vc_column_text]Whether it’s a click, a search term or a purchase – your customers leave traces of data in the shop…

Uncategorized

Interview with Carsten Kraus: “Deep Neural Networks could develop their own moral concepts”

[vc_row][vc_column][vc_column_text]The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next…

Industry Insights, Uncategorized

9 KPIs to help shop owners optimize every customer journey in the sales funnel

[vc_row][vc_column][vc_column_text]Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure…

FactFinder News, Retail Tips

How FACT-Finder 7.3 makes managing your shop more efficient

[vc_row 0=””][vc_column][vc_column_text 0=””]The wait is over: FACT-Finder 7.3 is  released. The new version is particularly exciting for retailers using multiple FACT-Finder…

FactFinder News

FACT-Finder Release 7.2: merchandising meets personalisation

[vc_row][vc_column][vc_column_text]The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just…

FactFinder News, Retail Tips, Success Stories

Infographic: What you should know about personalisation in ecommerce

[vc_row][vc_column][vc_column_text]Small corner shops are disappearing because they cannot compete with large online sellers in terms of prices and selection. However,…

Industry Insights, Retail Tips, Success Stories

Infographic: Why internal search is your lever for mobile growth

[vc_row][vc_column][vc_column_text] Mobile commerce is still on the rise – according to the IMRG, nowadays more than 50 per cent of…

Industry Insights, Retail Tips, Success Stories